Empirical methods of mass media audience stereotypes identification

Mass Media and Gender Stereotypes

Physical activity in the mass media: an audience perspective.

Physical activity's role in promoting health is highlighted in public health campaigns, news and current affairs, reality television and other programs. An investigation of audience exposure, beliefs and reactions to media portrayals of physical activity offers insights into the salience and influence of this communication. An audience reception study was conducted involving in-depth interviews...

Audience Segmentation in Social Media

Understanding the social media audience is becoming increasingly important for social media analysis. This paper presents an approach that detects various audience attributes, including author location, demographics, behavior and interests. It works both for a variety of social media sources and for multiple languages. The approach has been implemented within IBM Watson Analytics for Social Med...

The changing nature of audiences : from the mass audience to the interactive media user

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Media Revenue Management with Audience Uncertainty

An important challenge faced by media broadcasting companies is how to allocate limited advertising space between upfront contracts and the spot market (referred to in advertising as the scatter market), in order to maximize profits and meet contractual commitments. We develop stylized optimization models of airtime capacity planning and allocation across multiple clients under audience uncerta...